The Ultimate Sip Club, Burnett said, is the product of that desire. Will I still earn MyPanera rewards when using my Unlimited Sip Club subscription? "Our three new Charged Lemonades are a refreshing new way to get your energy boost in true Panera fashion - with delicious flavors, powered by Clean plant-based caffeine from guarana and green coffee extract. This is an individual subscription tied to your MyPanera account. The unions proposals often focus on specific changes to systems workers interact with all day, every day, including equipment and mobile ordering. Annual members will also receive the added benefit of a $0 delivery fee on all Panera digital orders, year-round. Why should premium coffee be so expensive? noted Niren Chaudhary, Paneras CEO, who is based in Boston, Mass. You may cancel at any time. What Is the Panera Bread Coffee Subscription? Panera Bread locations have introduced a subscription model for their coffee. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. Cold Brew, espresso drinks, and other beverages are not included in your subscription. Your Privacy For complete details and program restrictions and requirements, visit:www.panerabread.com/UnlimitedSipClub. Beyond the three beverages included in the original coffee subscription, the Unlimited Sip Club includes 23 more beverages (so 26 in total) adding things like iced teas, Pepsi fountain beverages, agave lemonade, and Panera's new "Charged Lemonades" which are flavored lemonades with a caffeine boost. To become a subscriber, guests must become a MyPanera loyalty member, at no charge. oz. I think the subscription program is a disruptive way to unlock value for our customers. Excludes catering orders and orders placed on third party delivery sites. Upcharges apply. ", Get the free daily newsletter read by industry experts. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. Similarly, in 2020, Panera attempted to grab a larger part of the lucrative coffee crowd by introducing a subscription for hot coffee, hot tea, and iced coffee. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. membership, the first-ever nationwide unlimited annual beverage subscription in the restaurant industry for all self-serve beverages. Our site has a whole new look, and we cant wait for you to be one of the first to give it a try. You can subscribe online atwww.PaneraBread.com/UnlimitedSipClub, in the Subscriptions section of the Panera Bread app, or at a kiosk where available in participating U.S. Panera Bread bakery-cafes. The fast casual signed up about 800,000 customers during its initial push, which . Using our iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple," said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. When my editor asked how I'd feel about getting free coffee for a month, I said I'd love it. What restaurateurs need to know about this growing trend, Panera adds annual membership, $0 delivery to drinks subscription, Panera is expanding its coffee subscription program to offer. Must be a MyPanera member and at least 18 years of age or older to register. So it launched a subscription program that offered unlimited coffee and tea for $8.99 per month. Registration available online only including Kiosk. The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. With the addition of Charged Lemonades, the Unlimited Sip Club has a distinctive portfolio of drinks that can satisfy all our guests. The Unlimited Sip Club has also increased in price from $8.99 to $10.99 per month, marking a 22% price increase on the coffee subscription first introduced in March 2020 at the beginning of the pandemic. Look for a reward with the name "Unlimited Sip Club National" and redeem it as you normally would. The Unlimited Sip Club Subscription is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. No cash back unless required by law. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread). Become a member and start earning rewards today. The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Hence, customers feel theyve already saved money and can add a breakfast sandwich to their order. from 8 AM - 9 PM ET. **New and lapsed subscribers that sign up for an Unlimited Sip Club Subscription from 4/19/2022 through 5/6/2022 will receive free Unlimited Sip Club Subscription through July 4, 2022. {{ 'We have sent an email with sign in instructions to {0}.' Registration available online only including Kiosk. ", "PepsiCo is excited to partner with Panera to reshape the way beverages are served with The Unlimited Sip Club," said Scott Finlow, Global CMO Foodservice, PepsiCo. Why? Not valid with any other coupon or offer. ST. LOUIS, April 19, 2022 /PRNewswire/ -- Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread). Some offer unlimited drinks or free delivery for a monthly fee; others will bring out your favorite appetizer each time you visit. Were excited to offer even more disruptive value with the annual membership, says Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. fromFormat: 'HH:mm', We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. Taxes may apply. From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day.". Maximum delivery fee discount of $1. The annual membership fee offers a year's worth of unlimited self-serve drinks for the cost of 10 months paid monthly ($11.99 per month, plus tax), the company said. From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to Bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day.". Fueled by Clean caffeine from Guarana and green coffee extract, Charged Lemonades come in three inspired and vibrant flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. Eduardo Luz, Panera's chief brand and concept officer, won . ST. LOUIS, April 19, 2022 /PRNewswire/ -- Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. In fact, an April 4, 2022 Harvard Business Review study on loyalty programs written by Raghuran Ivengar, Young-Hoon Park and Qu Yu, revealed that customers of these subscriptions spent more than twice as much per month after subscribing to the retailers loyalty program. But it also concluded that some customers contributed substantially to the increase in revenues, while others did not., It also noted that 75% of the increases stemmed from new products that customers had not previously bought. Large chains like Panera and P.F. Annual subscribers also get free delivery. toFormat: 'h:mm a' Please enter a valid MyPanera Card Number. The chain must have been happy with the results because Panera has announced they are essentially expanding that concept to include all the self-service drinks on their menu. Panera's beverage program is one of several recent restaurant subscription launches as chains look to collect diner data, drive loyalty and improve their value propositions to customers. The company boosted subscriptions with a very popular #FREECOFFEE4SUMMER promotion. The Beverage Subscription entitles eligible subscribers to the following Subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (Regular, Sweet, and Passion Papaya Green iced teas, and Agave lemonade) and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu and Strawberry Lemon Mint) once every two hours plus unlimited refills. Our delivery fees and charges are not a tip or gratuity provided to the driver. "At Panera, we believe in making great food experiences accessible to allwe're disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous valuejust $10.99 a month," said Niren Chaudhary, CEO, Panera Bread. Registered in England. Begin Ordering. You can create a free MyPanera account today. By the end of 2021, Paneras Coffee Club had grown to 600,000 subscribers, of which 300,000 were paying (most new members receive free membership for the first three months and then are charged). This field is required. With one in four transactions coming from Unlimited Sip Club members, the US food-to-go and coffee chain says its new annual subscription will offer further disruptive value to US consumers facing the rising cost of living. Recurring revenue has been boosting sales at Panera since many subscribers end up frequenting its restaurants more often and buying more items to accompany the beverage. Not valid with any other coupon or offer. Just enter your password to connect your MyPanera account with Facebook. MyPanera login is required. On Tuesday (April 19), the fast-casual bakery-caf brand . Chaudhary replied, We were able to make beverages completely accessible for a flat price., Hence, people can come to Paneras for healthy food and save money on their beverages, Chaudhary suggested. oz. Panera Bread is part of Panera Brands, one of the largest fast casual restaurant companies in the U.S., comprised of Panera Bread, Caribou Coffee and Einstein Bros. Bagels. "We are the first brand to do it, and we're super excited about that," Panera CEO Niren Chaudhary previously told Business Insider. Just enter your password to connect your MyPanera account with Facebook. 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Other additions such as Milk, Skim Milk, Almond Milk, Half & Half, Sweeteners are included in the monthly subscription price. toFormat: 'h:mm a' Other additions such as milk, skim milk, almond milk, half & half, and sweeteners are included in the monthly subscription price; (2) $ https://www.panerabread.com/en-us/mypanera/subscription/terms-and-conditions.html. Our site has a whole new look, and we cant wait for you to be one of the first to give it a try. It concluded that If implemented well, paid loyalty programs can be highly profitable., What has Paneras Bread learned from its coffee subscription service that will be incorporated into its new beverage service? Opinions expressed by Forbes Contributors are their own. Copyright 2023 Panera Bread. Guests must tap their loyalty cards to activate it and use it, enabling Paneras to track their purchases. "We need to have something that's worth coming across the street for and it has to provide disruptive value," Burnett said. 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