Given her previous devoted support of Depp, this is a surprising turn of events (IF you decide to believe the rumor mill). Near instantly Snapchat's stock price fell 8 per cent, wiping $1.95 billion from the company's total value. 10 Celebrities That Got Dumped By Brands 1) Donald Trump Source: Perez Hilton Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. Tarrant sued for $100 million. Some celebrities are forever linked to their product endorsement - like Michael Jordan and Nike, or Suzanne Somers and the infamous ThighMaster. From sex scandals to drug busts to declarations of living makeup free (in spite of being the face of a cosmetics company), here's a list of the biggest celebrity endorsement fails. Sad but true. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. Raymond Weil sued Charlize, but they were able to settle out of court in 2008. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know delivered weekly to your inbox. Looking way back to 2009, surfacing photos of the competitive swimmer Michael Phelps with marijuana caused some of his major sponsors, including Kelloggs, to end their contract with the Olympian. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. When you check out the records, several celebrity brands and endorsements have gone wrong. LeBron James' malfunction. But that world is rapidly changing, and Under Armour's CEO is nimbly navigating it . This is a case where the celebrity struck back and won. Or, maybe she was too tired to come to promotional events (pregnancy can do that sometimes) and they had to end their partnership. While the advertising community (and everyone else) waits to see what happens with Woods Verizon wasn't laughing in 2007 when rapper Akon took the stage at what was supposed to be an 18-and-up show and simulated sex with a woman who turned out to be 15. A flurry of tweets can cause Bitcoin to sink or soar or boost the fortunes of "memecoin" investors with a simple online meme. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was important to point out to the press that he does not touch the stuff, preferring to drink water. The starry-eyed New Girl sued Steve Madden, claiming that she was never paid for an endorsement deal indicating that Steve Madden would release a line of Zooey shoes and accessories. According to the actress, she had an oral agreement with Steve Madden and the company didnt keep their word. Celebrities in the public eye have become used to the latter. In the end, Pepsi agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop wide boycott. International Business Times speculates that Bryant's impending divorce could also impact his endorsements. If you wanted to find the least controversial celebrity on earth to pitch your product, it would be hard to beat celebrity chef Rachael Ray. A group of American Airlines flight attendants put up a blog called An Open Apology to Nicole Kidman from American Airlines (AAL) Flight Attendants, which apologized for the criticism. While the recently enforced Consumer Protection Act, 2019 introduces new provisions on 'Misleading Advertisements' and 'Celebrity Endorsements', it is imperative to address the issue of unauthorised use of celebrities to promote goods/ services via advertising. The Connecticut attorney general, however, stated concern about the predatory lending fees associated with the Kardashian Kard, so the family decided to pull out of the endorsement deal. It's amazing how people can HATE a man they have never even heard speak. Lebron James and Samsung. Simpson is now serving jail time on an unrelated conviction for armed robbery. Looks like, in this case, the actor just got away with it. The testimonials transparency and the understanding of brand messages, aligning with the companies values, are crucial to managing unexpected deficiencies that come with celebrity and influencer endorsements. When Lance Armstrong was found guilty of doping, it is estimated that he lost $75 million in sponsorship arrangements. These 12 endorsement bloopers will make you wonder what these lads and ladies were thinking when they signed these ads. ", Other brands didn't care about Phelps' bong. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. But, every once. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). Former Disney darling (and Barney star),Selena Gomez had a business deal with fragrance company Adrenalina, but the company stated that the singer and actress didnt hold up her end of the deal. But hey, we have to respect the hustle sometimes. Its amazing how people can HATE a man they have never even heard speak. Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. Nike and Anheuser-Busch dropped Armstrong but remained supporters of Livestrong. First things first. But the ban was short-lived. Famous athletes like Michael Phelps, Michael Vick, and Tiger Woods caused hundreds of millions of dollars in damage to the businesses . Weve only heard one side. Apparently, people took this to mean that he wasnt being patriotic. Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. Don't Kard me. According to Jezebel, its not clear what exactly Thalias pregnancy had to do with a breach of contract. Disney was not the only one to drop Depp, the film and entertainment studio Warner Bros asked him to step down from the role as the insidious wizard of J.K. Rowling's Fantastic Beasts franchise following his loss in the U.K. libel case against The Sun. The Bill mistakenly considers an 'endorser' (it studiously avoids the use of the word 'celebrity . Celebrity endorsements have long been a staple of building brand . FORTUNE may receive compensation for some links to products and services on this website. By 1992, Pepsi announced he would be featured in ads; he also signed a deal with Ford in 2003, according to AskMen.com. Since the scandal, Moss has seemingly cleaned up her actand expanded her work withbrands such asKrastase, Mango, and Rimmel. "This Weight Watchers thing is a bigger scam. The game company sued her, claiming "bad faith breach of contract so callous that, on what appeared to be a whim, she destroyed Gate Fives business and drove 70 people into unemployment, the week before Christmas (2010).". Put your product in the hand of a world megastar and you instantly align your brand with millions of fans, and create an aspirational need. 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But that relationship -- worth a reported $2.5 million a year for Simpson -- came to an end after Simpson was accused of the murderof his ex-wife, Nicole, and Ronald Goldman. the neither companies decided to renew his contract. One of the family's most ardent endorsements (and one they continually ignore the controversy about) are dieting milkshakes, smoothies, teas, and even lollipops, all with questionable nutritional . Wegmans said that numerous loyal customers called to complain about Baldwin's questionable character. But not all of his endorsements were so profitable. Ultimately, celebrities tend to direct . Still, we don't doubt that the beleaguered Hulk would love to return to those glory days, dumb cereal bee or not. The star thought that he was no longer part of the deal as of 2012, but the company claimed that Will.i.am was supposed to be directly involved until 2016. The Kardashians vs. The actress stepped down from her role as ambassador rather than distance herself from the company, which Oxfam opposed on the grounds that it is "opposed to all trade from Israeli settlements, which are illegal under international law.". The present study attempts to find out the impact of celebrity endorsements on consumers' ad perception through a survey of 336 respondents in India. TheCelebritySource.com feels it's important to list some examples of how celebrity endorsements can have a negative impact on business. But in retrospect, actor Will Smith was given countless reasons to regret his hasty reaction. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebritys face smiling next to it. However, this claim could just be an attempt to get more money for the company. However, from this moment at the latest, the decision-makers in the fashion and media world probably started to seriously consider to what extent they should give this man a platform. Here's some of the biggest clangers. Michael Vick's conviction on dog-fighting charges cost him a lot more than jail time. Or will the barrage of bad press end in a severing of ties? Simpson from his football career knew him from his Hertz commercials. So here's to brands like Charmin, who made Kim Kardashian be. The endorsement is not terrible in itself, but Hogan's surreal overacting with a cartoon bee and reluctance to "change his ways," whatever those might be, is probably the height of stupid celebrity endorsements. Endorsements gone wrong. Choi, S. M., & Rifon, N. J. Paying the actress over $5 million to use her new song -- "Like a Prayer" -- in the spot, Pepsi premiered the commercial to almost 250 million people during a broadcast of "The Cosby Show.". But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. Paris Hilton vs. Hairtech International, Inc. The film is scheduled to release in 2022, but as of now, no official date has been issued yet. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor.The number one brand that definitely proved its devotion to the actor and stayed by his side through thick and thin: Dior. Her legal representative said the case was an "unjustified and public assault on Teri Hatcher's good name, reputation, and celebrity.". Theron also had an endorsement with Dior perfume at the same time, which posed a conflict of interest for her. After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. Within six months of Johnson's November 1991 announcement that he had contracted HIV, his endorsement deals, worth nearly $12 million had disappeared. The issue is still unresolved. Great post! While the ad itself was PG, Madonna's music video for the song in which she witnesses a rape and gyrates around a burning cross incited an explosion of controversy. Let's take the example of Nike, an iconic brand famous for its consistent use of celebrities to endorse its wide range of products. All in all, a self-directed crash. . Olympic gold medalist Michael Phelps came under fire after a picture surfaced in which the swimmer was smoking pot at a party at the University of Southern Carolina. Here are 12 celebrity endorsements that didnt go so well. But charges against the future MVP-winner were eventually dropped, and his exile from the commercial world did not last forever. Our editorial content is not influenced by any commissions we receive. But don't cry over the misfortune of "Cocaine Kate" -- Moss was still somehow able to double her income over the next five years. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity's face smiling next to it. Eva Longoria & L'Oreal. Abhishek and Aishwarya, Prestige Cookware range No! He can now been seen in ads for Nike and others. After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. Carlesimo, during a heated practice session. (One. Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. We remain supportive of Kirstie, wish her nothing but the best and we would welcome her back at any time as a returning client. Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. 6. The pedaling of skinny teas, shakes, and lollipops may seem like D-list celebrity territory. Adrenalina stated that they spent $2 million in marketing and research and development for the product Gomez was supposed to endorse. Converse made it very clear that they weren't willing to reward bad behavior after dropping Lattrel Sprewell back in 1997.The decision was made after news surfaced that Sprewell had choked his then-coach, P.J. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. Before O.J. 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